Running events for large organizations can feel overwhelming. With more moving parts than a Swiss watch, it's easy to feel lost in the chaos. This is where enterprise event management software comes in.
However, navigating the crowded market of event management solutions can feel just as daunting as managing the events themselves. This begs the question, what is enterprise event management software, and is it the right fit for your needs?
Table of Contents:
- What is Enterprise Event Management Software?
- Best Event Management Software Platforms
- Key Features of Enterprise Event Management Software
- Benefits of Using Enterprise Event Management Software
- Choosing the Right Software
- FAQs about enterprise event management software
- Conclusion
What is Enterprise Event Management Software?
Enterprise event management software is like having a secretary dedicated solely to your events. Think of it as the conductor of an orchestra, seamlessly orchestrating the entire event lifecycle. It goes beyond basic planning tools, encompassing a wide array of features from attendee registration and ticketing to budget management and in-depth data analytics.
Designed specifically with the needs of larger organizations and high-volume event calendars in mind, this software allows you to manage, track, and analyze multiple events – including virtual, in-person, and hybrid formats – all within a single platform. This is especially useful if your company organizes in-person events, virtual events, and a combination of both.
Best Event Management Software Platforms
Curate
Curate is an enterprise-level event management software that is specifically equipped with features needed to automate and streamline your event and venue operations. It features essential event management tools that include a centralized client database, a custom proposal builder with e-signature capabilities, project management tools, reporting & analytics, among others.
Unlike any software, Curate is a platform that is specifically designed for event venue operators. As an enterprise-level CRM it provides all the tools you need in the event venue industry and more importantly, makes your business a lot easier to manage.
Another item that makes Curate unique is that event professionals who have rentals and design arms of their business can also take advantage of features to make these areas efficient as well.
Curate is the only tool that has integrations for both Nowsta and Galley.
Top Features
- Pipeline management
- Customized proposals
- Event Calendar
- Reporting and analytics
- Integration
- SAVE 9 HOURS A WEEK!
Whova
If you are looking for an event management platform that lets you create and customize an event app that is accessible via a mobile device then Whova has the right tools for the job. With additional features like attendee management and hybrid events, it is perfect for handling large-scale events like conferences and trade shows.
Whova also has an event website builder that lets users create web pages without coding. This powerful software lets you handle virtual conferences and in-person events with the greatest of ease.
Top Features
- Attendee management
- Mobile event app customization
- Event website builder
- Hybrid event features
Stova
One thing that you surely notice with Stova is that it features a clean and user-friendly interface. But don't let that fool you. Stova is an enterprise event management software built with a comprehensive suite of tools that includes: event registration tools, marketing tools, and networking engagement features.
Stova can also handle any event type whether virtual, hybrid, or pre-recorded. This event management platform guarantees successful events and ease of use for its users.
Top Features
- Event registration page creator
- Email marketing
- Networking Engagement
- Registration Forms
Tripleseat
Tripleseat is another example of an enterprise event management platform that can handle the specific needs of event managers, restaurants, venue operators, and more! With Tripleseat's CRM features, you can capture leads, track client communication, and manage contracts. The software also includes tools for event reporting and analytics so that you can gain valuable insights into your business.
Top Features
- Lead capture system
- Calendar management
- Custom branding
- Reporting
Eventtia
Eventtia is an enterprise event management software that is just simply perfect for any type of gathering whether virtually or in person. Its event registration platform gives users access to a multitude of tools that include website integration, customization via API, multiple event registration options, and more! This software also has an event mobile app that grants attendees access to all your events while on the go.
If that isn't enough to convince you, Eventtia's client lists include Coca-Cola, Nestle, and FedEx.
Top Features
- Event registration platform
- Event marketing
- Online registration & payments
- Event calendar
Caterease
Caterease is an enterprise software solution that is not just suited for caterers but also for event planners. This is an event software solution that offers a plethora of necessary tools including a booking management system for upcoming events, a flexible reporting system, and integrated payment.
Caterease also provides a robust events calendar that gives you greater control over your future events or catering operations.
Top Features
- Booking management
- Payment processing
- Event calendar
- Flexible reporting
Accelevents, Inc
Accelevents is a corporate event management software that large companies depend on for their event management needs. Clients such as Xerox, Amazon, and Zapier all rely on Accelevents' suite of powerful tools that include robust registration tools, an event mobile app, app integration, and an event website builder. The event planning process has never been easier with Accelevents.
Top Features
- Registration tools
- Event mobile app
- Event website builder
- Data & analysis
EventsAir
EventsAir is an event management system that can handle any type of event whether in person, virtually, or even hybrid. This software has everything you need from capturing leads to event planning and execution. Another important feature is the Organizer app lets you manage events everywhere; communicate and delegate tasks to team members, push notifications to attendees, check reports, and more!
All in all, EventsAir's advanced features will ensure successful events and a great attendee experience.
Top Features
- Event planning
- Lead management
- Organizer app
- Reporting and analytics
Cvent
Cvent puts the "event" in the event management software. This enterprise-level event management platform is the Cadillac of software solutions and for a good number of reasons. Cvent is a choice of top companies worldwide including Walmart and the Japanese IT tech company, NEC.
Of course, it has a great number of powerful features that guarantee an event experience like no other, including robust registration and marketing tools, venue sourcing and design, mobile event app, and more! Needless, to say this multi-awarded event software is a must-have for event pros who need a powerful software solution.
Top Features
- Event planner
- Venue sourcing
- Event marketing
- Mobile event app
Eventbrite
If you absolutely need to gather people in one place for literally anything, Eventbrite is the right tool for the job. Got an event, no problem. Eventbrite can help you create any kind of event from scratch and help you market it using its wide array of marketing tools. This software will help you sell tickets to your target audience through ads, social media, and their very own Smart Audiences.
So whether you need to organize an event for a corporate client or a rock band, Eventbrite will ensure that people will be there.
Top Features
- Ticketing and registration
- Event discovery platform
- Marketing tools
- Community Building
Key Features of Enterprise Event Management Software
While each software solution will vary slightly, several core features consistently stand out as essential components of truly helpful enterprise event management software:
Custom Proposal and Contract Builder
Creating a knockout proposal is essential to event organizers, as it allows you to showcase your services, pricing, and other pertinent information. It helps your customers make an informed decision and makes you stand out as a professional who is one step ahead of everything. A contract, on the other hand, is what seals the deal and legally binds you and your client together. It lists all the services and products you will provide which your client agrees to purchase.
A good event management platform should have the tools to create a custom proposal and contract. Additionally, you should look for software that can accept payments from the proposal itself. This ensures that you have the funds to provide the service.
Streamlined Event Marketing & Promotion
Filling seats (virtual or otherwise.) is a top priority for any event organizer. Robust enterprise event management software often integrates directly with popular email marketing platforms. This lets you build targeted email campaigns, manage attendee lists, and send event reminders all in one place. Some solutions even offer tools for creating event websites and landing pages, streamlining the entire event promotion process.
Customer Relationship Management
Having the ability to keep all of your contacts, communication threads, transaction history, and more is an essential feature of an event management platform. Being able to access client information from a central location keeps things organized and more accessible. Everything you need to know about a client is available at a glance.
Powerful Analytics and Reporting
Gone are the days of cobbling together spreadsheets and reports from disparate systems. Effective enterprise event management software gives you the ability to track key event metrics like attendee engagement, website traffic, and registration demographics in real-time. This data helps you measure the success of past events and make informed decisions about future events, all while proving the value of your work.
Enhanced Attendee Engagement Tools
Want to create memorable events? In today's experience-driven landscape, simply providing information isn't enough. You need to actively engage your attendees. Many platforms incorporate features like live Q&A sessions, interactive polls, and gamification elements to keep your audience actively participating. And by integrating with social media platforms, attendees can easily share their experiences, further expanding your reach.
Benefits of Using Enterprise Event Management Software
You might be thinking , "Okay, those features sound great. But will it really make a difference in my workflow?" Trust me, from personal experience, I can tell you the difference is significant. And, the data backs this up.
The Market Guide for Event Technology Platforms, by Gartner states, "Organizations can achieve cost savings and productivity improvements by centralizing event processes and data, automating manual tasks, and leveraging integrations with other business systems.”
Here's how enterprise event management software directly translates to a smoother event experience:
- **Improved Time Management**: By automating tedious tasks like registration and email reminders, you get valuable time back to focus on strategic planning, creative brainstorming, or simply catching your breath.
- **Real-time Visibility**: See registration numbers, track engagement levels, and monitor event feedback all in one place, making it easier to adapt and adjust on the fly as needed.
- **Reduced Risk of Errors**: Manually managing event details leads to typos, miscommunications, and the dreaded double-booking debacle. With an automated system, you significantly reduce the risk of human error.
Boost Collaboration & Communication
Juggling vendors, internal stakeholders, and guest speakers can get messy. Enterprise event management software gives your entire team – even those scattered across the globe – access to up-to-the-minute event information.
This shared view means smoother communication and eliminates those last-minute frantic email chains asking "Hey, what time was that meeting again?". A tool like this helps your event team members plan better by allowing them to focus on other parts of the planning process.
Optimize ROI & Prove Event Value
For any smart business, the bottom line matters. With detailed reporting and analytics, you can clearly see which marketing efforts drove registrations, which sessions attendees found most valuable, and even track leads generated during the event. This data-driven approach enables you to calculate ROI and present a compelling case to leadership. Forget those subjective "vibe checks".
Choosing the Right Software
It's clear the right enterprise event management software can streamline operations and elevate your entire event program. However, choosing from the numerous options available requires careful consideration.
Things to Consider When Choosing Your Enterprise Event Management Platform
Don't feel overwhelmed. While a plethora of solutions exist, by narrowing down your search based on factors that align with your specific requirements you'll be on the right track to event management bliss. Let's take a look at some factors that will help you decide what enterprise event management platform best suits your needs:
| Key Consideration | Things to Keep In Mind |
|---|---|
| Event Size and Scope | Will you primarily be organizing large conferences, small executive retreats, or a mixture? Different solutions are better equipped to handle specific formats. Consider factors like anticipated attendee numbers, event length, and whether you'll require multi-track agenda management. |
| Software Integrations | If your marketing team relies heavily on a third-party app, ensure the event software can seamlessly integrate. Also, if attendee data needs to flow into your CRM, prioritize solutions that seamlessly talk to each other. |
| Budget and Pricing | Pricing models vary, with some offering per-event fees and others charging annual subscription fees. Determine your anticipated event volume and choose the solution that aligns with your budget. |
| Customer Support and Training | Adopting new software inevitably comes with questions. If your team thrives on hands-on support, opt for a solution that provides dedicated account management or extensive training materials. Enterprise tier offered by software companies always include a white-glove service that offers faster response time and resolution to any issues you may encounter. |
Investing in a robust event management solution for enterprise-level programs makes managing your large event portfolio more manageable. Not to mention, it will impress your client, delight your attendees, and leave you feeling cool as a cucumber no matter what curveballs the event day throws your way.
FAQs about enterprise event management software
What are some examples of top-rated enterprise event management platforms?
While numerous software options exist, some of the most highly-rated enterprise solutions include Aventri, Cvent, and Eventleaf. These platforms offer robust features catering to larger events and more extensive organizational needs.
Can enterprise event management software be used for hybrid events?
Absolutely. Many enterprise-grade solutions excel at managing the complexities of hybrid events, with dedicated features for virtual attendee engagement, live streaming integrations, and streamlined management of both online and offline elements.
Is enterprise event management software only beneficial for large corporations?
While initially designed with the complexities of large event programs in mind, some platforms offer scaled-down solutions suitable for small and mid-sized businesses seeking a more streamlined approach to event management.
Conclusion
Enterprise event management software empowers you to create memorable and impactful experiences. By taking a thoughtful approach to selecting the right software solution, and by utilizing the data-driven insights it provides, you're well-equipped to streamline workflows, enhance attendee engagement, and propel your organization towards event success. A good event platform can truly make the planning process that much easier for your entire team.
Embracing a platform designed to make your events extraordinary shows your team that you value organization, efficiency, and most of all, memorable experiences. Remember, the success of any event boils down to the strategy and execution behind it. Make it a point to understand the advantages of leveraging technology designed with large programs in mind, especially if that aligns with your needs, to ensure smooth, engaging, and profitable events.