Fourteen questions to ask instead of "How much would you charge?"

By Ryan ONeil

Last week we talked about why you should stop asking "how much would you charge for this arrangement?" and the response to the post was incredible. This week, we're giving you fourteen questions you should ask instead.

  1. How would you calculate the price on this arrangement?
  2. Here’s the price I came up with and how I came up with it. Am I missing anything?
  3. What’s the lowest number of these garden roses that would still look great in this bouquet?
  4. Would you use a higher floral or labor markup for this arrangement because of it’s complexity?
  5. I really want to do this arrangement but the bride is just shy on budget for me to hit my margins. Where can I get beautiful orchids for a more cost efficient price?
  6. How can I best calculate my markup values to make this arrangement profitable? (Hint, the answer is to use our markup calculator.)
  7. Will putting this installation together on site require having any extra freelance help that I need to account for in the cost?
  8. This elevated arrangement is gorgeous but huge. Should I pad my recipe a little bit for this arrangement just in case?
  9. About how long should I expect this installation to take if assembling on site?
  10. Is there anything special about this arrangement that I need to take into consideration before pricing it?
  11. What can be done to decrease the price point for this arrangement?
  12. What’s the best sub for Darcey Garden Roses that has the same color but fits a more “intimate budget?”
  13. How would you calculate your greenery needed for this?
  14. How do I break it to my bride how much this is going to cost?

Have another question florists should ask instead of "How much would you charge?" We'd love to hear it! Could you leave your alternatives in the comments below?


There are many parts to consider when pricing an arrangement that you should break down when explaining how you came to your suggested price. This is why our software was created in the first place. Stem counting is an incredible headache, especially with more complex creations showing up on Pinterest. If you're wondering whether a software could help, we'd certainly love to do a personalized consultation to hear about your business and see if we can help.

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Tags: Small Business Sally, Curate, Corporate Cate, Established Ed


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