The Business of Events

Define: Curate -- What does Curate mean?

Written by Ryan ONeil | Aug 8, 2018 8:28:19 PM

Curate has become a major buzzword, but what does it mean to Event Professionals?

cu·rate2
ˌkyo͝oˈrāt,ˈkyo͝oˌrāt/
verb
verb: curate; 3rd person present: curates; past tense: curated; past participle: curated; gerund or present participle: curating
 
  • select, organize, and look after the items in (a collection or exhibition). 
    • "This event professional software helps florists, caterers, and other event professionals curate the millions of flowers, ingredients, rentals, and lives they touch each year."

How does a software truly help Event Professionals curate the various parts of their business?

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Ryan O'Neil and his wonderfully-creative wife Rachael founded Twisted Willow Design in St. Louis, Missouri. Rachael was insanely creative but hated spending hours manually curating every piece of an event. So Ryan created Curate.co, an event software platform that helps manage all the moving pieces. He knew there had to be an easier way for event professionals like his wife to manage events besides Excel documents, manual stem counts, and trying to remember the multiple aspects of their floral, catering, and rental businesses. The software has grown into a full platform with various products to help event professionals manage costs, track expenses, and stop overbooking rental items. With 5-star reviews, best-in-industry training, and regular feature updates, Curate has evolved into a time-saving and profit-driving tool for event professionals