7 Tips to Attract More Clients This Season

By Ryan O'Neil

It’s that time of the year again! The spring wedding and event season is right around the corner, and we know you’re gearing up to create the most beautiful and unforgettable events, food, and floral arrangements for your clients. Weddings are one of the biggest events in a couple’s life, and they want everything to be perfect. In this blog post, we’re going to share some tips on how to book more clients this season, so you can make their dreams come true, creating unforgettable catered events and experiences!

1. Be Responsive

Event Planner Presenting Options

The first and most important tip is to be responsive. When you respond quickly, you are much more likely to win the business! When couples are searching for vendors, they want someone attentive and responsive to their needs and a quick response proves right from the start that you're engaged and involved.  You'd be surprised at how many wedding vendors do not get back to clients within 24 hrs, leaving their prospective clients frustrated.  Responding promptly to client inquiries and concerns shows that you care about their event. If you’re busy with other clients, it’s okay to let them know that you’ll get back to them as soon as possible. Just make sure you follow up promptly.

2. Showcase Your Work

CF TW website mockup

Your portfolio is your most powerful marketing tool. Make sure you have a portfolio of your previous work that showcases style, recipes, and creativity. Your portfolio should include a variety of floral arrangements that you’ve created for events, including bridal bouquets, centerpieces, boutonnieres, and corsages. Your menu should also have a variety of offerings to tempt everyone's palate. Be sure to showcase these images on your website or social media pages that your clients visit first before reaching out to you.  Make sure it is easy to get in contact with you on that website and on social. Need some inspiration? Check out this blog post on 4 Great Examples of Wedding Florist Websites.

Pro tip: Reach out to the photographer after each event so you'll always have beautiful pictures on your website and social. Don't forget to tag the photographer on social and link to their website from your website.

3. Be Flexible


Weddings can be unpredictable, and couples may have last-minute changes to their floral arrangements, menus and plans. Being flexible and adaptable to changes will make you stand out from other vendors. Couples will appreciate your willingness to accommodate their needs, and they’ll be more likely to recommend you to their friends and family.

Curate makes it easy to make changes to anything from the number of guests or swapping out flowers because your wholesaler can't source it anymore.  You can easily share these changes with your client so you are both on the same page.

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4. Personalize Your Services

Event Planner Setting Up For an Event

Every event is unique and should reflect the personalities and styles of the client. Personalizing your services to fit their preferences will make them feel special and appreciated. Use their favorite flowers or colors or by creating a custom design that’s unique to them. Make minor alterations to recipes or menus to fit the needs of the guests attending. Download our free client questionnaire and get all the details you need in advance to create the best winning proposal that is customized to your client's preferences.

5. Build Relationships

Event Planner Reviewing Schedule

Building relationships with your clients is essential for repeat business and referrals. Take the time to get to know your clients and understand their vision for their wedding or special event. Show them that you’re invested in their special day and that you’re there to help make their dreams a reality. Building a good relationship with your clients will not only lead to more bookings, but it will also create a positive reputation for your business.

Pro tip: Create an anniversary package to deliver a bouquet on their anniversary each year made of the same flowers or using the same color palette as their wedding so they can always remember and cherish their wedding.  The benefit to you is to keep your company top of mind to refer to their friends and family as well as additional recurring revenue.  What groom can say no to never forgetting an anniversary ever!

6. Pricing for Value

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Let's be honest - pricing is a major factor in a couple’s decision-making process. Be competitive with your pricing, but also make sure you’re not undervaluing your services.  Make sure your clients understand your value and the benefits of hiring YOU vs. the competition.  Being able to explain your pricing transparently can set you apart from the competition.  At the end of the day, this is an emotional decision they are making, and they are trying to justify the price rationally, so make sure you communicate the value effectively, so they choose you.

Creating recipes as you work on the proposal keeps you pricing profitably, and helps you explain cost and pricing to your client. Sign up for a free trial of Curate to try it out for yourself.

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7. Network with Other Wedding Vendors

Event Planners Networking

Networking with other vendors, such as event and wedding planners, photographers, and caterers can help you expand your reach and attract more clients. Collaborating with other vendors can also lead to referrals and cross-promotion. Attend local wedding and industry events, join vendor groups on social media, and participate in bridal shows to network with other professionals in the industry.  Don't be shy; everyone benefits from referrals.  Try to find wedding vendors you vibe with or that have a similar philosophy.  This will make working at an event so much easier by working with vendors you enjoy.

So there you have it. Booking more clients this season is all about providing excellent customer service, showcasing your creativity and expertise, and building relationships with your clients. By following these tips, you’ll be on your way to creating beautiful events that will make your clients’ special day unforgettable. Good luck!


Are you tired of managing your business the old-fashioned way? Want to impress your clients and streamline your workflow? Look no further than Curate's powerful management software. With Curate, you'll capture your clients' attention with stunning proposals, pique their interest with a seamless user experience, create a desire for your services with effortless communication and collaboration, and prompt them to take action with easy payment options. Say goodbye to paperwork and hello to more time to do what you love - creating beautiful events and arrangements for your clients. 

Sign up for Curate's free trial today and discover how it can transform your business!

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Tags: Florist Websites, Small Business Sally, Established Ed, florists, floral software

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