Register for Flourish

Flourish is the conference for business-minded florists (Curate users and non-users alike) to learn the best practices, tips, and tricks to make their businesses more efficient and profitable. This conference will also feature an opportunity to intimately engage with our speakers and other attendees throughout the event, including a pre-conference mixer and deliciously catered meals. Join us for a mingle and networking session at the Westin Saint Louis in the Promenade on November 18th from 6p-8p, and for a full day on the 19th. We look forward to seeing you soon!

Book Your Hotel

Westin Saint Louis

Flourish attendees are encouraged to stay at the historic Westin Saint Louis, which is located in Downtown Saint Louis, across from Busch Stadium and just blocks from the Gateway Arch.

Special rates for attendees start at $159/night. Click the link below to reserve rooms for your whole team!

Book My Hotel


jessica farrell
jenny thomasson
akeem clayton
yvonne ashton
jody cox 2
katie penfield
amy balsters
bron hansboro
roses and mint
craig poe
jake gower
holly smith
Ben Glass
Ryan ONeil

Event Schedule


Sales and Growth Track

Marketing Track

8:30 AM

A Call To Flourish

Ryan ONeilRyan O'Neil, PFCI

9:00 AM

Best Practices For Managing Your Employees and Freelancers

roses and mint Kira Mulvany and Sarah Kelly
Roses and Mint

Marketing to your Desired Audience

bron hansboroBron Hansboro

9:45 AM


10:00 AM

2020 Vision: How To Accurately Project Next Year's Revenue In Your Floral Business

jake gowerJake Gower

SEO 101: How To Optimize Your Floral Website To Gain More Clients

holly smithHolly Smith

10:45 AM

Selling The Dream: 5 Sales Techniques To Increase Your Revenue

akeem claytonAkeem Clayton

Friends With Benefits: Strategically Networking To Grow Your Business

Ben GlassBen Glass

11:30 AM


1:00 PM

Floral Business Hacks: Favorite Tips and Tricks For Growing Your Business From Industry Leaders

katie penfieldbron hansboroakeem clayton

Color Me Social: Using Instagram Stories, Videos and LIVE to Engage with your Audience

amy balstersAmy Balsters

1:45 PM

Growth Hacking Your Business

jessica farrellJessica Farrell

Building A Successful Marketing Funnel

yvonne ashtonYvonne Ashston

2:30 PM

Pricing What You're Worth: How To Make And Keep Your Business Profitable

katie penfieldKatie Penfield

Owning Your Voice: Bringing Your Creative Side To Your Marketing Efforts

jenny thomassonJenny Thomasson

3:15 PM


3:30 PM

Sales and Growth Round Tables

Marketing Round Tables

4:15 PM

Stretching Beyond The Boundaries of Business as Usual

jody cox 2-1Jody Cox

About Curate

Curate is a floral management platform created specifically for the needs of floral shops who do weddings and events.

Unlike spreadsheets and sticky notes, Curate automates the entire process from proposal to strike, letting florists spend more time doing the things they love most.

While Flourish is for all event florists, we'd love to chat with you about how Curate can help your business. Fill this form to schedule a time to talk with a Curate consultant!