Thanks for attending Flourish!!

Flourish is the conference for business-minded florists (Curate users and non-users alike) to learn the best practices, tips, and tricks to make their businesses more efficient and profitable. We are finalizing the recorded presentations and will be releasing in the next few days! 

Flourish Presentations are now available for all registered attendees! You will see this in your email. Miss the conference, but want to get the presentations? Check them out on The Curate Marketplace


jessica farrell
jenny thomasson
akeem clayton
yvonne ashton
jody 3.0
katie penfield
amy balsters
bron hansboro
roses and mint
craig poe
jake gower
holly smith
Ben Glass
Ryan ONeil
Amber pink

Event Schedule

Monday, November 18

4:30 pm

Flourish Check-In

Register for a personalized Curate training session or consultation as you pick up your name badge and schedule.

6 pm

Flourish Welcome Speed Networking / Mixer

Join us for a speed networking session in which you’ll have the opportunity to connect with all the speakers, other attendees, and the Curate team.


Tuesday, November 19

Sales and Growth Track
Marketing Track

7:30 am

Breakfast + Keynote: A Call To Flourish

Ryan ONeilPower up your day with a delicious continental breakfast as Curate Founder / CEO, Ryan O’Neil, PFCI formally opens up Flourish with a keynote presentation that will challenge attendees to shift from a design-first mindset to a business-first mindset.

8:15 AM

Best Practices For Managing Your Employees and Freelancers

roses and mintKira Mulvany and Sarah Kelly, of Roses and Mint, are sharing the secrets that they’ve learned by growing a team from 1 person to more than 20.

Marketing to your Desired Audience

bron hansboro

Bron Hansboro, of The Flower Guy Bron, is sharing how create an experience that will help you book the types of clients you want.

9 am

Pricing What You're Worth: How To Make And Keep Your Business Profitable

katie penfield Katie Penfield, of Katiebug Florals, is breaking down the best practices for creating accurately priced proposals that will keep your business blooming.

SEO 101: How To Optimize Your Floral Website To Gain More Clients

holly smith Holly Smith, Co-Founder / Inbound Marketing Director at Curate, will share nine actionable tips for optimizing your website for search engines to increase online traffic and web conversions.

9:45 AM

Morning Coffee Break

Take a breath and enjoy some delicious coffee, tea, and snacks.

10:00 AM

2020 Vision: How To Accurately Project Next Year's Revenue In Your Floral Business

jake gowerJake Gower, Director of Consultations at Curate, will break down how to create a roadmap for your business, even when the seasonality of weddings is impacting your bottom line.

Creating Proposals That Stand Out Against Your Competition

Amber pink

Amber DiStasio Silver, of Twisted Willow, will share how to leverage your proposals as a marketing tool and tricks within Curate that help you increase bookings.

10:45 AM

Selling The Dream: 5 Sales Techniques To Increase Your Revenue

akeem claytonAkeem Clayton, of Akeem Clayton Designs, will share his best techniques for selling a dream wedding, even when you’re working with clients on an intimate budget.

Friends With Benefits: Strategically Networking To Grow Your Business

Ben GlassBen Glass, Co-Founder and Director of Industry Collaborations at Curate, will share best practices for growing your network of event professionals and leveraging it effectively.

11:30 AM


12:45 PM

Floral Business Hacks: Favorite Tips and Tricks For Growing Your Business From Industry Leaders

katie penfieldbron hansboroakeem clayton

Join Katie Penfield, Bron Hansboro, and Akeem Clayton as they discuss their favorite tips and tricks for growing your floral business.

Color Me Social: Using Instagram Stories, Videos and LIVE to Engage with your Audience

amy balstersAmy Balsters, of Amy Nicole Florals, will outline how she leverages Instagram to engage with her audience and increase bookings from social.

1:30 PM

Growth Hacking Your Business

jessica farrellJoin Jessica Farrell, of Royal Bee Flower Co., as she shares how she went from starting her business to projecting an average close of $10-12k in just over two years.

Building A Successful Marketing Funnel

yvonne ashtonYvonne Ashton, Director of Marketing at Mayesh, is demystifying the marketing process by outlining the key elements that every florist needs to include to maximize their marketing leads.

2:15 PM

Curate Tips and Tricks

craig poeJoin Craig Poe, Director of Customer Success at Curate, as he discusses some of the most underutilized features in the software that significantly cut down on administrative time.

Owning Your Voice: Bringing Your Creative Side To Your Marketing Efforts

jenny thomassonJoin Jenny Thomasson, AIFD, PFCI, EMC, of Jenny T Floristry, as she challenges you to bridge the gap between the pretty florals and the hard business goals as you approach your marketing.

3 PM

Afternoon Coffee Break

Take a breath and enjoy some delicious coffee, tea, and snacks.

3:15 PM

Sales and Growth Round Tables

In the spirit of #CommunityOverCompetition, it’s time to learn from each other in this moderated forum where you can discuss what ideas have helped you increase sales and grow your business and what ideas have been complete flops.

Marketing Round Tables

In the spirit of #CommunityOverCompetition, it’s time to learn from each other in this moderated forum where you can discuss what ideas have helped your marketing efforts and what ideas have been complete flops.

4 PM

Closing Plenary: Stretching Beyond the Boundaries of Business as Usual

jody 3.0Jody Cox, of An Affair to Remember, will wrap up Flourish by offering practical steps for taking your business to the next level and implementing what you’ve learned as you return to the daily grind.


About Curate

Curate is a floral management platform created specifically for the needs of floral shops who do weddings and events.

Unlike spreadsheets and sticky notes, Curate automates the entire process from proposal to strike, letting florists spend more time doing the things they love most.

While Flourish is for all event florists, we'd love to chat with you about how Curate can help your business. Fill this form to schedule a time to talk with a Curate consultant!