Register for Flourish

Flourish is the conference for business-minded florists (Curate users and non-users alike) to learn the best practices, tips, and tricks to make their businesses more efficient and profitable. This conference will also feature an opportunity to intimately engage with our speakers and other attendees throughout the event, including a pre-conference mixer and deliciously catered meals.

Book Your Hotel

Westin Saint Louis

Flourish attendees are encouraged to stay at the historic Westin Saint Louis, which is located in Downtown Saint Louis, across from Busch Stadium and just blocks from the Gateway Arch.

Special rates for attendees start at $159/night. Click the link below to reserve rooms for your whole team!

Book My Hotel


jessica farrell
jenny thomasson
akeem clayton
yvonne ashton
jody cox 2
katie penfield
amy balsters
bron hansboro
roses and mint
craig poe
jake gower
holly smith
Ben Glass
Ryan ONeil

Event Schedule


Processes Track

Sales and Growth Track

Marketing Track

8:30 AM

A Call To Flourish

Ryan ONeilRyan O'Neil, PFCI

9:00 AM

Creating Proposals That Stand Out Against Your Competition

zach-1Zach Errant

Best Practices For Managing Your Employees and Freelancers

roses and mint Kira Mulvany and Sarah Kelly
Roses and Mint

Marketing to your Desired Audience

bron hansboroBron Hansboro

9:45 AM


10:00 AM

Let Curate Work For You: Automation and Data Transferring within Curate

craig poeCraig Poe

2020 Vision: How To Accurately Project Next Year's Revenue In Your Floral Business

jake gowerJake Gower

SEO 101: How To Optimize Your Floral Website To Gain More Clients

holly smithHolly Smith

10:45 AM

Best Practices For Managing Rentals

joeJoe Kindig

Selling The Dream: 5 Sales Techniques To Increase Your Revenue

akeem claytonAkeem Clayton

Friends With Benefits: Strategically Networking To Grow Your Business

Ben GlassBen Glass

11:30 AM


1:00 PM

Creating Recipes With Accurate Stem Counts

holly smithHolly Smith

Floral Business Hacks: Favorite Tips and Tricks For Growing Your Business From Industry Leaders

katie penfieldbron hansboroakeem clayton

Color Me Social: Using Instagram Stories, Videos and LIVE to Engage with your Audience

amy balstersAmy Balsters

1:45 PM

Creating Tracking Systems For Your Floral Business

Ryan ONeilRyan O'Neil, PFCI

Growth Hacking Your Business

jessica farrellJessica Farrell

Building A Successful Marketing Funnel

yvonne ashtonYvonne Ashston

2:30 PM

Curate Tips and Tricks

craig poeCraig Poe

Pricing What You're Worth: How To Make And Keep Your Business Profitable

katie penfieldKatie Penfield

Owning Your Voice: Bringing Your Creative Side To Your Marketing Efforts

jenny thomassonJenny Thomasson

3:15 PM


3:30 PM

Processes and Procedures Round Tables

Sales and Growth Round Tables

Marketing Round Tables

4:15 PM

Stretching Beyond The Boundaries of Business as Usual

jody cox 2-1Jody Cox

About Curate

Curate is a floral management platform created specifically for the needs of floral shops who do weddings and events.

Unlike spreadsheets and sticky notes, Curate automates the entire process from proposal to strike, letting florists spend more time doing the things they love most.

While Flourish is for all event florists, we'd love to chat with you about how Curate can help your business. Fill this form to schedule a time to talk with a Curate consultant!