That's what one floral store manager exclaimed as she began creating a recipe for a bridal bouquet and realized that the amount of flowers she was going to use would cost almost $200, even though she quoted the arrangement at $100.
It's easy for an employee to sacrifice margins when providing a quote, especially if the client is incredibly budget sensitive.
Curate is an enterprise resource planning (ERP) platform for full-service floral shops.
Unlike estimating proposal prices, Curate maximizes profitability by allowing the local store to create recipes that project accurate costs with standardized margins, while also managing procurement, and providing quick and easy reports to your corporate office for complete visibility.