Floral Innovations Blog: Efficiencies in Weddings and Events

How Full Service Floral Stores, Like United Supermarkets, Have Increased Visibility Across Store Locations and Enhanced Brand Consistency

Written by Ryan O'Neil | Jan 28, 2019 9:57:03 PM

Curate Creates Visibility Across Every Location

Full-service floral stores have so many moving parts that it's hard to keep up the day-to-day details, let alone keep corporate leaders in the loop.



Curate's simple proposal software has given United Supermarkets the knowledge of flowers ordered, events happening, and the profitability of each event like never before. And it gives their leadership the ability to have access to every proposal sent through the software to ensure brand consistency.


Before Curate, one set of regional managers reported having a 22% brand and proposal consistency across stores. Forty-five days after implementing Curate as the core system for key locations, they reported having a 90% brand consistency across proposals.

Increased Visibility Leads To Consistency Across Locations

As visibility increases between various locations and the corporate office, you're able to leverage the existing data to solidify practices across the operation and drive profits. With Curate, stores have the tools necessary to close more sales with proposals that meet clients' growing expectations for an immersive experience. On average, full-service floral stores have reported an average increase in booking rates from 69% to 81% thanks to Curate's proposal tool.

See every detail of your wedding floral operations in every store.

Curate is an end-to-end solution for mass-market stores with full service floral departments, including stores like United Supermarkets, Market Street, and Albertsons Market. It gives incredible visibility to leadership through its proposal creation, procurement, rental management, and corporate management products.

Curate's corporate reporting feature give you the ability to instantly see:

  • Which locations have openings for additional events;
  • The value and number of events across all stores;
  • The closing / booking rates of each location to see which store is doing the best.

Schedule a discovery call to see how your company can have this same level of visibility and brand consistency in your proposals.