How many times have you been scrolling through Facebook or watching a video on Youtube when an ad that was intended to connect with you pops up and has zero connection to who you are or what you're interested in?
For example, if you're a dog person, a video advertising cat food is less than applicable.
The reality is that marketers have tightly focused on technology that powers "personalization" but still struggle to deliver the right message to the right person at the right time.
One of the most brilliant examples of a story telling marketing campaign was Extra Gum's 2015 "Story of Sarah & Juan," which drew the viewers into the journey of high school sweethearts who marked each special moment with a drawing on a gum wrapper. Something so simple as chewing gum, yet it's such an incredible story and brilliant marketing campaign that still has people talking about it almost three years later. The events you help create are no different.