Nailing Your Client's Vision

Building Trust and Boosting Business through Mood Boards, Line Item Pictures, and Color Palettes

By Ryan O'Neil

Hello to all the creative powerhouses in the wedding and events industry! In our line of work, understanding and accurately capturing our client's vision is more than just a preliminary step—it's a game-changer. It’s the foundation on which we build the unique, spectacular experiences we are known for. A well-captured vision sets the stage for a journey that will lead to the actualization of our clients' dreams, from a rustic country wedding to a sleek corporate gathering.

When we pinpoint our clients' vision, we gain more than just a blueprint for the event. We earn their trust, validating their ideas and acknowledging their aspirations. This trust not only increases our chances of closing the deal but can also significantly boost our clients' willingness to invest in their dream event. This process starts from the very first stages of planning, so let's delve into the essential tools we can harness to get it right: mood boards, line item pictures, and color palettes. Plus, we’ll be introducing a revolutionary new tool that's poised to transform the way you approach event planning!

The Color of Dreams - Palettes

Color Picker

Color is the soul of any event. It sets the mood, conveys emotion, and ultimately brings the theme to life. Having a clear color palette for your event is critical to ensure all elements—decor, lighting, flowers, and even the dress code—are in harmony.

The process of color selection can be a daunting task, but don’t worry! We have some exciting news for you. We are thrilled to introduce our new color picker tool. This innovative tool allows you to pick up a color off of any photo or website on your screen. This means you can perfectly match your client's chosen shades, making your color palettes accurate and comprehensive. No more guesswork or close-enough color selections!

Simply hover over the desired color in a picture or a website, and our color picker tool will do the rest. The tool generates a precise color code that you can use to match with fabrics, flowers, and other decor elements. This not only helps in better visual communication but also ensures you deliver an event that matches your client's vision to the tee.

Can't wait to try it for yourself? Sign up for a free trial. No credit card is required.

Try for Free

The Magic of Mood Boards

Mood boards are a fantastic tool to visually communicate the aesthetic and vibe your client is going for. Start by gathering information from your clients—understand their preferences, their dislikes, their inspirations. Have them share with you Pinterest boards, magazine clippings, or photos of events they admire. Once you've collected this information, create a mood board that combines all these elements.

The mood board doesn't just contain colors or themes, it tells a story—the story of the event as envisioned by the client. It's like creating a movie trailer for your event, giving a sneak-peek into what the final outcome will look like. By capturing this vision early in the proposal, you're showing clients you understand their dream, and they're more likely to trust you to bring it to life.

Drag and Drop from Pinterest


Line Item Pictures - A Picture Is Worth A Thousand Words

Where mood boards give a broad vision, line item pictures provide specific detail. It’s here where the dreams start to take physical shape. For each line item in your proposal, be it the choice of chairs, table linens, flower arrangements, or the stage setup, attach a picture that matches the description. This gives your client a realistic view of how each item contributes to the overall aesthetic.

With the inclusion of line item pictures, clients will be able to see the tangible realization of their vision, making the proposal more compelling and the decision-making process easier. The more details you add here can showcase the value you are providing and make the pricing discussion much less daunting.

Need some inspiration?Follow Curate on Pinterest


Wrapping It Up

Remember, the path to creating an unforgettable event starts with understanding your client's vision. This is not just about colors, themes, or décor. It's about connecting with your clients on a deeper level, acknowledging their aspirations, and assuring them that you're the right professional to bring their vision to life.

The effective use of mood boards, line item pictures, and color palettes in your proposal paints a vivid picture of your client's dream event. They serve as tangible proof of your understanding and your capability to deliver. This reassurance deepens the trust your clients have in you, bolstering your chances of closing the deal and potentially enhancing their readiness to invest.

And with our innovative color picker tool, you now have the precision to bring their color dreams to life, creating a cohesive and harmonious event that surpasses their expectations.


Software like Curate makes it easy to create gorgeous proposals that make clients choose you.

Claim your free trial


By accurately capturing your client's vision, you're doing more than just creating an event. You're building relationships, establishing trust, and setting the stage for business growth. You're not just a florist, caterer, or event pro, but a dream enabler.

Stay tuned for more insights, tips, and tools to help you elevate your event business game, here on our blog. In the meantime, keep creating, keep innovating, and keep capturing those dreams, one beautiful event at a time!





Tags: Efficiency, Client communications, proposals

Related Articles

Create a Professional Catering Proposal Template Easily

A stellar catering proposal template is the secret to landing lucrative events and impressing high-profile clients. The problem is that most caterers are stuck in a rut, using the same tired business proposal template that has been gathering dust since dawn.

Topics: Efficiency, Client communications, proposals

Stay Organized with Notifications

In today's fast-paced world, staying organized is crucial for success in the weddings and events business. The key to a clutter-free mind? Notifications. These handy reminders can help you keep track of important tasks, appointments, and milestones, allowing you to focus on what truly matters. Curate understands the importance of staying organized, which is why we're thrilled to introduce our new Notifications feature.

Topics: Efficiency, Client communications, proposals

The Perfect Recipe for Efficiency

If you're a florist, you're no stranger to the delicate dance of creating the perfect floral recipe. You meticulously select each bloom, its color, and place in the arrangement. You envision how it'll all come together and - voila - it’s pure magic. But, there's a hitch you didn’t count on: your wholesaler is out of that key flower you had designed everything around.

Sound familiar? If you nodded, then you, my friend, have felt the pain of the post-COVID floral supply chain issues.

The aftermath of COVID-19 brought unprecedented disruptions to the floral industry. Wholesalers experienced stock shortages, delays, and, sometimes, entire seasons missed. The once predictable availability of flowers became a game of chance. This left many florists scrambling, revising their floral recipes at the last minute, trying to maintain the vision they initially created for their clients.

Now, think about it...

What if there was a way to swap out those missing flowers across your entire event or set of events with a simple click? A way to replace the ingredient without the need to sift through each individual recipe, saving you hours of tedious adjustments. Imagine your shopping lists, recipe sheets, and event designs all automatically updated with the new flower, and you only had to change it in one place.

Sounds like a dream, right?

Here's the thing - it's not a dream. We've turned it into a reality. We understand that your time is valuable, and your creative process is essential. So, we are excited to introduce our new feature that will revolutionize your design process.

Topics: Efficiency, Client communications, proposals


Keep up with the latest event industry happenings