If you've weighed the different factors and determined that your company should have a minimum, it's time to figure out how to tell potential clients that you have a minimum. This could be a really awkward conversation but we've found a few great ways to say it that makes it just another part of the conversation.
What Not To Say
- "Sorry but your budget isn't big enough for us to take you on as a client." Talk about a way to make a potential client feel bad! As an event professional, you have an idea of what the average event costs, but someone who is planning their first big event often has no clue of what to expect. There's a great opportunity to educate the client on what to expect in a much gentler way.
- "We only take on big events." Whether the potential client's budget is $500 or $50,000, their event is big to them--especially if it's their wedding. They deserve to have event professionals who understand the intrinsic value of their event and wants to help them out, even if it is a "small" event. Although your focus may be on luxury events, you'll want to make them feel as though their event is incredibly valuable to you, even if you aren't bringing them on as a client.
- "With your budget, we recommend DIYing everything. Here's how to do it." Kudos to this one for offering some help with a step-by-step how-to guide while gently popping their bubble of caviar dreams on an intimate budget. However, if a potential client is reaching out to a professional for help on their event, they most likely aren't interested in DIY projects and would sooner find someone who is newer to the industry and is more willing to work with their budget. This is where having other vendor friends who work across various styles and budgets is useful. It'd be better to tell the potential client that you aren't the best fit for them and recommend a vendor friend first and then say something along the lines of "Also, if you'd like to try your hand at (designing your florals, setting up a buffet line, etc), you might check out these DIY guides." This allows the client to feel valued and leaves them with the sense that you truly care about them and their event.