Details Flowers vs Curate Florist Software Review

Written by Ryan ONeil | Jan 29, 2017 11:15:38 PM

Photo cred: G2 Crowd grid report of the top three florist softwares (both for retail and event florists). Details is a High Performer while Curate is a Leader.

Details Flowers Floral Software Vs. Curate Florist Proposal Software

Details Flowers is a wedding florist proposal software creates pretty proposals and helps with stem counts. Curate is a software that replaces the entire wedding folder including gorgeous proposals, stem counts, client forms, and more.

So what’s the difference between Details floral software and Curate florist software? Details does some things like Curate such as payment processing, stem counting, and proposal creation. Curate covers the entire wedding folder of everything happening within an event, including the initial inquiry form, rental overbooked notifications, rental pull and strike lists. Here’s what you should keep in mind if you’re choosing between Curate and Details Flowers, or planning to switch from one service to the other.

Interested in a consultation to see how Curate works specifically for your business?

Which offers better full-time customer support?
Details offers customer support during business hours via phone and email. Curate offers customer support via live chat with our Curator Success team with advanced training sessions available over video chat at scheduled times. We do sleep occasionally, but you can get in touch with a live person from around 3 am to 8 pm EST throughout the business week.

Winner: Curate
Which software has more variety for account packages?
Details has a single product with three different packages that you may choose from with prices starting at $150 per month. Curate has multiple products based on your need with products starting at $75 per month for startup companies. These products can be used all together or separate depending on what you need to run your business. Each option can also be set up as monthly or annual plans. (Annual plans have an added discount).

Winner: Curate
Which has a better floral library?
Details has an extensive floral library with photos. Curate gives you access to the legendary Mayesh floral photo library as well as drag and drop directly from Pinterest for inspiration photos or flower photos for your items. Curate also is the very first in the industry to integrate with the Floricode library system from the Netherlands to integrate the entire flow.

Winner: Curate
Which allows you to customize contract verbiage?
With Details you are able to make changes to the contract at the company level, changing all current and future contracts. Curate allows you to make to changes to contracts per client directly inside the proposal.

Winner: Tie
Which allows you to manage your rentals?
Curate allows you to see which rental items you have overbooked for each event, check items out and back in in real time, and create pull lists for your warehouse team to easily get everything they need for the weekend. Details lacks any rental management capabilities. Details users have come to Curate because they've had to tie together a rental software, such as Good Shuffle, and a more standard invoicing tool, like Quickbooks, so that they can handle it all. Curate offers a complete end-to-end solution.

Winner: Curate
Which allows you to directly send your order to any supplier?
Details has a list of preferred vendors that users can send orders directly from the app. If your vendor is missing from their list, you have to download the order first before sending. Curate allows you to directly send your order to any supplier directly from the software.

Winner: Curate
Which allows you to combine multiple events into one wholesaler order?
With Curate, you're able to combine all of your events from a given time frame into a single wholesaler order, which allows you to order exactly what you need and saves you a ton by not over ordering. Until May 2019, Details users were unable to merge multiple events into a single list.

Winner: Tie

Interested in a consultation to see how Curate works specifically for your business?
Which allows for recipe sharing?
Details Flowers has the ability to add your recipes to a database to share with other floral companies. Curate's marketplace features the recipes, tutorials, best practice documents, and other great content from industry leaders. Both Curate and Details Flowers have a recipe section where users can save their reusable recipes.
Winner: Tie
Which allows the creation of forms to pull in leads?
Curate give you to create forms for clients to fill out with all of their information, services and products that they are interested in. You can embed forms in your website for easy client access. Already started an event without a form? You can even retroactively apply the form data!

Winner: Curate
How do markups work in each?
Details Flowers allows users to give specific markups for all items in different types of arrangements. Curate uses a proprietary system to allow florists to markup each arrangement with a specific markup and also allows hardgoods and florals to be marked up at different rates.

Winner: Curate
How do you add event specifics to each?
Details Flowers gives a wide variety of fields for users to insert the details. Curate takes a broader, modular approach giving users the ability to enter details into a larger event details section. Some users have said that Curate could use more fields for data and some users have said that Details has too many boxes for data that they don't want displayed. As an example, Details has specific field for "Gown Store" that is on every proposal. In Curate, if you wanted to list what store they got their gown from, you'd enter this data into the "Event Details" section along with other data that you'd like to include.

Winner: Tie
Which has the better ratings?
G2 Crowd is a platform that takes pride in showing unbiased ratings on user satisfaction and prohibits paid placement in any of their ratings. Based on customer satisfaction with the product and market presence, G2 Crowd created a grid report of the top three florist softwares (both for retail and event florists). While Details is still a high performer in this comparison, Curate is the proven industry leader.

Winner: Curate
What are the card processing fees?
Both Details and Curate offer Stripe to process payments for a 2.9%+0.30 fee per transaction. Details' Monthly Pro plan has a 1.25% fee per transaction. Curate does not have any additional fees for payment processing. Put in other terms, Curate users reported an average revenue of $3,700 per event and an average of 79 events per year. That's an average revenue of $292,300 per year. The additional 1.25% fee means that the average florist could be losing ~$3,650 in revenue a year due to the additional transaction fees. When you're doing almost 300k worth of weddings and 50% pay via card, you need to ask: what am I paying for a software?

Winner: Curate

We hope this document helps. As a side note, we personally focus on building Curate and are giving these differences based on the best information we have available from users who have elaborated the differences. If we can update anything on here to make it more accurate, please comment below!

Interested in a consultation to see how Curate works specifically for your business?

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