Hey there, fellow wedding florists! Let's talk about something that can be a bit of a challenge for many of us: pricing. It's not always easy to know what to charge for our services, and we often worry about scaring away clients with high prices. But fear not! By adopting a pricing mindset that's confident, informed, and value-driven, you can charge what you're worth while still attracting plenty of happy clients. So, here are some tips to help you get there:
Know your worth
As wedding florists, we often put so much time, energy, and heart into our work that we forget how valuable it is. But think about it: creating stunning floral arrangements for a wedding takes a lot of skill, creativity, and dedication. You're not just selling flowers - you're selling an experience, a vision, and a memory. So don't be shy about charging what you're worth. You deserve it!
Understand Floral Markups
As a wedding florist, you'll need to markup the cost of your flowers to cover your overhead costs and make a profit. Floral markups typically range from 200% to 400%, and the appropriate markup for your business will depend on factors such as the type and availability of flowers, competition, and desired profit margin. It's important to find a markup that is competitive but also allows you to cover your expenses and make a profit. By understanding floral markups and adjusting them appropriately, you can ensure that your pricing strategy is sustainable for your business. We'll dive into this in another blog post so you can get started with a markup that works for your business.
Want some inspiration? Check out this recipe from Sarah Campbell
Offer multiple options that work for you and your clients
Offering different options can be a smart way to cater to different clients' needs and budgets. Think about what flowers and materials you want to include in your basic package that won't be hard to source or arrange and that you don't have to customize. Use visuals to show the client the differences between what they will get at a lower budget vs a higher budget. Sometimes they will naturally sell themselves on a higher-end package if they can visualize what the difference is besides considering only the cost. Don't forget to upsell, clients don't always know what they want until they see it. Always try to add a few options that could enhance their event and present them as options that they could add.
Be transparent and educate your clients
Transparency is key when it comes to pricing. Educating your client on what goes into each design can help you combat those scary conversations on price. Most clients don't understand how their flower choices and design choices can affect the pricing so be sure to communicate and offer alternatives. Pictures are a great way to communicate these differences.
Emphasize the value of your services
When you're discussing pricing with a client, take the time to explain what sets your services apart and why they're worth what you're charging. This might mean highlighting your unique style, your years of experience, or your commitment to personalized service. By emphasizing the value of what you offer, you can help clients see that they're not just buying flowers - they're investing in an unforgettable wedding experience.
Keep an eye on your finances
Last but not least, it's important to stay on top of your finances and make sure that your pricing strategy is working for your business. Keep track of your expenses, revenue, and profits, and regularly assess whether your prices need to be adjusted. This will help you make data-driven decisions and ensure that your business is sustainable in the long run.
Software like Curate makes it easy to track your finances and make profitable quotes. You can be confident that the software is handling all the math for you.
So there you have it, friends - some tips to help you adopt a confident, informed, and value-driven pricing mindset. Remember that pricing is an ongoing process, and that it's okay to experiment, learn, and adjust as you go. With the right mindset and strategy, you can price your wedding floral services with confidence and attract plenty of happy clients who appreciate your talent and dedication. Best of luck!