The Business of Events

Boost Your Business with the Best Online Proposal Software

Written by Jason McIntosh | Oct 15, 2024 1:11:18 PM

Picture this: It’s two days before your biggest event of the year. You’re up to your ears in linen samples, seating charts, and last-minute vendor confirmations. But amidst the beautiful chaos, there’s one task you’re dreading: sending that all-important proposal to your potential client. They loved your ideas at the initial meeting but were hesitant about the price. Sending a visually stunning proposal could mean the difference between sealing the deal and watching them sign with a competitor.

As an event professional, you know there’s more to winning over clients than a perfectly arranged cheese board. There are also several different types of proposal management software available, including contract software and tools for creating interactive proposals. This is where having the best online proposal software can be a game changer. It streamlines your process, elevates your brand, and, most importantly, helps you close those deals faster.

Let’s explore why it's time to ditch those generic templates and embrace modern proposal software to create tailored proposals. And hey, you might just find yourself with a little more time to actually sample that delicious cheese board while you’re at it.

Table of Contents:

Find the Right Proposal Software

Navigating the options for the best online proposal software requires careful consideration. These tools are more than just digital paper – they’re designed to improve and offer best practices on how you manage your business. Taking the time to analyze your business needs first is key to getting the right tool. Additionally, you can take advantage of software vendors' free trial offers to see if their product has the features you need.

So, if you’re ready to transform your proposal process, ditch the old methods. Make a move toward efficient, impactful online proposal solutions. This is where growth starts, client relationships blossom, and running your events business becomes more than just sending documents. Being able to create better proposals leads to strategic, successful communication.

Here’s a look at the best proposal software solutions, their key features, and how they can enhance your sales process.

Curate


Curate is a specialized event management software designed to automate and simplify venue and event operations. It offers a suite of essential tools, such as a centralized client database, a customizable proposal builder with digital signature capabilities, project management functionalities, and robust reporting and analytics features.

Unlike general-purpose software, Curate is tailored specifically for event professionals and venue operators, providing all the necessary tools for seamless operations in the event industry. Its standout feature is streamlining the quote creation process, allowing users to close deals faster. Additionally, Curate supports event professionals with rental and design services, offering tools to optimize these areas for efficiency.

One unique aspect of Curate is its exclusive integrations with Nowsta and Galley, further enhancing its utility for event and venue professionals by connecting with platforms designed for workforce management and inventory control.

Top Features

  • Pipeline management
  • Customized proposals
  • Event Calendar
  • Reporting and analytics
  • Integration
  • SAVE 9 HOURS A WEEK!



Tripleseat

Tripleseat is a comprehensive event management platform designed to meet the specific needs of event managers, restaurants, and venue operators. Its intuitive proposal creation process and event order builder allows users to save time by consolidating everything into one location.

In addition to proposal creation, Tripleseat offers robust tools for event reporting and analytics, providing valuable insights that help businesses optimize their operations and improve performance.

In addition to proposal creation, Tripleseat offers robust tools for event reporting and analytics, providing valuable insights that help businesses optimize their operations and improve performance.

Top Features

  • Lead capture system
  • Calendar management
  • Custom branding
  • Reporting



Flex Catering

You might be wondering why catering software is included in a list of quote proposal tools. For those unfamiliar with Flex Catering, it is an intuitive management solution designed for catering and event operations, with built-in CRM features to help streamline processes.

Flex Catering simplifies event management, scheduling, and delivery tracking to ensure smooth business workflows. It also includes an online proposal builder that allows users to easily customize reusable templates using a drag-and-drop interface, making the creation of professional proposals seamless.

Top Features

  • Event manager
  • Proposal builder
  • Client Portal
  • Custom website



Cvent

Cvent is a powerhouse in the event management software world, offering enterprise-level solutions for top companies like Walmart and NEC. Renowned for its extensive features, Cvent delivers an unparalleled event experience with robust tools for registration, marketing, venue sourcing, and event design, all backed by a user-friendly mobile app.

Additionally, its comprehensive proposal creator allows you to customize and create unlimited templates, making sure that you are ready for every possible type of event. Award-winning and widely regarded as a top-tier choice, Cvent is ideal for those seeking a sophisticated, all-in-one event management solution.

Top Features

  • Event planner
  • Venue sourcing
  • Event marketing
  • Mobile event app



Planning Pod

Planning Pod is a cloud-based event management solution that provides a variety of tools designed specifically for event businesses, including a powerful CRM system. This platform allows users to easily manage client information, organize files, process payments, and create customizable proposal templates.

With a user-friendly interface optimized for mobile use and extensive customization options, Planning Pod simplifies the process of managing events. Whether you're coordinating venues or handling multiple clients, this software is a reliable resource for event professionals looking for efficient, all-in-one management tools.

Top Features

  • Guest management
  • File management
  • Event timelines
  • Payment processing



Why You Need Proposal Software

Think back to the last time you sent a proposal. Did it involve cobbling together old Word docs, frantically searching for pricing, and sending a clunky PDF? This is where online proposal software comes in, helping you say goodbye to these headaches by streamlining your entire proposal process.

Proposal management software gives you the power to create stunning, on-brand proposals with drag-and-drop ease. You can manage your client communications all in one place and track everything in real-time.

Here's why that’s a good thing:

Saves You Time (and Sanity)

No more starting from scratch every time a client requests a quote. The best proposal creation software offers a content library with proposal templates customized to specific event-related services.

Imagine proposals tailored for corporate events, weddings, gala dinners - you name it. This means you can swap out the details quickly and get back to the fun stuff like planning the perfect mood lighting.

These tools can dramatically shorten the sales cycle, allowing you more time to focus on delivering exceptional events. One event planner put it, "We can go from nothing to a proposal in less than 10 minutes with accurate information,” thanks to having a more efficient proposal creation process. 

Creates a Cohesive Brand Experience

Your proposals are an extension of your brand, so make them count. This is your opportunity to create a consistent experience that shows your commitment to excellence, even before the contract is signed.

With online software platforms, event pros can say "goodbye" to mismatched fonts and “hello” to sleek, branded templates that seamlessly showcase your unique style. Your proposals will have a professional look and feel, which can help you make a good impression on potential clients.

Proposal reporting features offer more than just visual customization. These valuable document analytics equip you with data that illuminates the strengths and weaknesses of your proposal strategy.

Helps you Get Paid Faster

Gone are the days of sales teams mailing contracts and chasing down signatures. Good proposal software tools often include integrated legally binding electronic signatures as part of their functionality.

This makes it simple for clients to sign from anywhere. Quicker signatures often translate to faster payments so you can focus on planning your next event, rather than stressing about invoices.

Close More Deals

A recent study found that businesses that use proposal software close deals 50% faster than those that don’t. Proposal software can help you close more deals and get higher conversion rates by making it easier for you to create professional, persuasive sales proposals. When you can configure price quotes and offer payment options right within the software, it can lead to a better customer experience.

Track Your Results

Proposal software can help you track your results and see which proposals are performing well and which ones aren’t. This information can help you improve your approval process and close more deals.

Evaluating the Best Options: An Event Planner's Guide

Navigating the many available options can feel overwhelming. Don't worry, we've got you covered. It’s helpful to go into your evaluation with a clear sense of your needs.

Here’s a breakdown of the essential factors and detailed insights to keep in mind when choosing the best online proposal software:

Ease of Use and Intuitive Interface

You're a creative thinker, not necessarily a tech guru. If a software program feels overly complex, chances are it’s not the best fit for your needs. Instead, focus on choosing user-friendly, intuitive tools that offer drag-and-drop features. These tools should allow you to dive in and create without the need to spend hours watching tutorials before you can even produce a single proposal.

It takes a bit of time to get oriented, but once you're familiar with the interface, you’ll be able to quickly craft dynamic, engaging proposals, send them out, monitor engagement, and even make real-time edits as needed.  For those just starting out, opting for a program with live chat support can be a game changer, providing instant assistance when you hit roadblocks or have questions.

Customization Features for Tailored Proposals

Every event is unique, and settling for cookie-cutter proposals limits your ability to stand out. To effectively cater to diverse clients, it's crucial to personalize each proposal based on their specific needs. The best proposal management software offers the flexibility to tailor every aspect of your content, from visuals to the finer details of your services, ensuring your brand and unique offerings are front and center.

Choosing software with customizable templates allows you to highlight what sets your business apart, making it easy to align each proposal with your clients’ preferences. Whether it's altering the layout, colors, or even interactive elements, this level of personalization helps you create professional-looking proposals that feel crafted with care and precision. Flexible customization also communicates professionalism and builds trust, demonstrating your commitment to addressing each client's unique vision.

Such dynamic software can be especially valuable for small businesses or those in industries where branding and attention to detail are essential. With tailored proposals, you not only increase your chances of winning the bid but also create a lasting impression that shows prospective clients you understand their needs.

In short, utilizing customizable proposal software enhances both efficiency and personalization, helping you close more deals while showcasing your business in the best light.

Integrated Client Management Tools 

The best online proposal software options go beyond simply helping you create and send visually appealing PDFs. They offer advanced features like integrated CRM (Customer Relationship Management) tools, allowing you to manage client relationships, communications, and project details in one central hub. This means all your business documents, client information, timelines, and interactions are easily accessible directly from your proposals, streamlining your workflow and making life as an event professional significantly easier.

Moreover, reporting is a powerful tool that can provide deep insights into your sales proposal process. You can track crucial metrics such as your proposal acceptance rates, the average time it takes clients to review your proposals, and even which specific sections or elements they spent the most time engaging with.

Armed with these valuable insights, you’ll have the data you need to fine-tune your approach, identify areas for improvement, and increase the effectiveness of your proposals. This detailed feedback loop not only boosts efficiency but can also make the sometimes intimidating world of sales and contracts more manageable, giving you confidence in your process as you refine it.

Avoiding Proposal Pitfalls

While sending business proposals is an important step toward success, even with the best online proposal software, you won’t sign every potential client. Don't take it personally though - it's all part of doing business. Instead, take the opportunity to examine your proposal content and try to understand what’s working and what might need adjustments. Maybe that means giving your pricing tables a facelift or perhaps your service packages and business plan need a refresh.

If you’ve been using less visually appealing proposals in the past, switching to online proposal software can significantly reduce the time it takes to create client proposals. The software makes it easy to edit and update, allowing for quick modifications as needed. Clients will also appreciate the clear breakdown of costs and services, making it simple for them to understand exactly what they’re getting. This is another example of how investing in a high-quality proposal system can improve client communication and enhance the overall client experience which is always a good option.

We've all cringed at out-of-touch proposal templates. It happens to even the best of us. To avoid falling into this all-too-common trap, take inspiration from recent design trends. To up your design game, try experimenting with these three options to get a feel for what works:

  1. Create an inspiration board with proposal layouts you love (think Pinterest).
  2. Look to other successful event planning brands or even wedding photographers.
  3. Experiment with the software’s features - you never know what gem you’ll discover.

Additional Tips to Step Up Your Game

Finding the right platform and a great template is an excellent start. However, crafting killer event proposals that wow clients requires thinking about the proposal development process. Your event planning skills will come in handy here. The proposal development process involves thinking through all the elements, just as you would plan your events. Here are a few tips:

Showcase your Expertise

Event proposals aren't typically seen as riveting reads, but they have the potential to be powerful marketing tools that effectively highlight your expertise, skills, and the unique services you provide as part of your brand. To elevate even the most basic proposal, it's essential to keep your target market in mind: what are their preferences, their typical budgets, and the specific challenges they're looking to solve? By addressing these points directly in your proposals, you'll make them more appealing and relevant to your potential clients.

Additionally, offering tailored packages at various price points can help you cater to a wider range of clients without compromising profitability. Be sure to structure each package carefully, ensuring that you still maintain a healthy margin on each offer.

However, if you encounter prospective clients who constantly attempt to haggle over every detail, consider whether they're the right fit for your business. These clients may not fully appreciate the value of your services. Remember, your expertise and time are valuable, and it's important to attract clients who respect and are willing to pay fairly for the quality of work you bring to the table.

Create an Experience 

Don’t just tell your clients what you can offer—show them. Elevate your proposals by making them more than just a list of services. Use immersive elements like video content to give clients a real sense of what you bring to the table. For example, a short, visually engaging video can transport them into past events you've designed, highlighting your ability to transform spaces and create memorable experiences.

This approach allows potential clients to virtually "step inside" your work, offering a dynamic preview of what their own event could feel like. Incorporating your unique event planning style, or “flavor,” into the proposal itself can help transform an otherwise ordinary document into a striking visual experience.

By adding elements like custom imagery, branding, and personalized touches, your proposal will stand out as a cohesive reflection of your creativity. In doing so, you’ll not only capture the client’s attention but also provide them with a compelling visual narrative of what makes your services truly exceptional.

Conclusion

Whether you’re a seasoned pro or just starting your journey as an event planner, having the best online proposal software by your side can revolutionize how you secure clients and manage your business. Ditch those outdated, generic PDFs. Opt for software that offers custom proposal options: think stunning imagery, sleek designs, legally binding electronic signatures, and robust client management tools.

This can help make a real difference in how you do business. You can create compelling, professional proposals that leave a positive and lasting impression on your clients and potential customers. Consider your specific requirements, explore available options, and embrace the power of proposal software platforms to streamline your process and boost your success rate with the right tool at your disposal. 

Proposal software isn’t just about making things pretty though. When implemented thoughtfully, proposal software equips you with essential insights into client behavior. This data can help you refine your business strategy and redefine the way you approach crafting event services. Now go get that coffee refill – you've got proposals to write.