7 Tips to Attract More Clients this Wedding Season

By Curate

It’s that time of the year again! Wedding season is right around the corner, and we know you’re gearing up to create the most beautiful and unforgettable floral arrangements for your clients. Weddings are one of the biggest events in a couple’s life, and they want everything to be perfect, including the flowers. In this blog post, we’re going to share some tips on how to book more clients this wedding season, so you can make their dreams come true.

1. Be Responsive

New Inquiry Floral

The first and most important tip is to be responsive. When couples are searching for vendors, they want someone who is attentive and responsive to their needs.  You'd be surprised at how many wedding vendors do not get back to clients within 24 hrs, leaving their prospective clients frustrated.  Responding promptly to their inquiries and concerns will show them that you care about their special day. If you’re busy with other clients, it’s okay to let them know that you’ll get back to them as soon as possible. Just make sure you follow up in a timely manner.

2. Showcase Your Work

CF TW website mockup

Your portfolio is your most powerful marketing tool. Make sure you have a portfolio of your previous work that showcases your style and creativity. Your portfolio should include a variety of floral arrangements that you’ve created for weddings, including bridal bouquets, centerpieces, boutonnieres, and corsages. Be sure to showcase these images on your website or social media pages where couples visit first before reaching out to you.  Make sure it is easy to get in contact with you on that website and on social. Need some inspiration? Check out this blog post on 4 Great Examples of Wedding Florist Websites.

Protip: Reach out to the photographer after each event so you'll always have beautiful pictures on your website and social.  Don't forget to tag the photographer on social and link to their website from your website.

3. Be Flexible


Weddings can be unpredictable, and couples may have last-minute changes to their floral arrangements. Being flexible and adaptable to changes will make you stand out from other vendors. Couples will appreciate your willingness to accommodate their needs, and they’ll be more likely to recommend you to their friends and family.

Curate makes it easy to make changes to anything from the number of guests or swapping out flowers because your wholesaler can't source it anymore.  You can easily share these changes with your client so you are both on the same page.

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4. Personalize Your Services


Every couple is unique, and they want their wedding to reflect their personalities and style. Personalizing your services to fit their preferences will make them feel special and appreciated. You can do this by using their favorite flowers or colors or by creating a custom design that’s unique to them. Download our free client questionnaire, so you can get all the details to create the best winning proposal that is customized to your client's preferences.

5. Build Relationships


Building relationships with your clients is essential for repeat business and referrals. Take the time to get to know your clients and understand their vision for their wedding. Show them that you’re invested in their special day and that you’re there to help make their dreams a reality. Building a good relationship with your clients will not only lead to more bookings, but it will also create a positive reputation for your business.

Protip: Create an anniversary package to deliver a bouquet on their anniversary each year made of the same flowers or same color palette as their wedding so they can always remember and cherish their wedding.  The benefit to you is to keep your company top of mind to refer to their friends and family as well as additional recurring revenue.  What groom can say no to never forgetting an anniversary ever!

6. Pricing for Value


Let's be honest; pricing is a major factor in a couple’s decision-making process. Be competitive with your pricing, but also make sure you’re not undervaluing your services.  Make sure your clients understand your value and the benefits of hiring YOU vs. the competition.  Being able to explain your pricing in a transparent way can set you apart from the competition.  At the end of the day, this is an emotional decision they are making, and they are trying to justify the price rationally, so make sure you communicate the value effectively, so they choose you.

Create recipes as you work on the proposal, keeps you pricing profitably, and helps you explain cost and pricing to your client. Sign up for a free trial of Curate to try it out for yourself.

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7. Network with Other Wedding Vendors


Networking with other wedding vendors, such as wedding planners and photographers, can help you expand your reach and attract more clients. Collaborating with other vendors can also lead to referrals and cross-promotion. Attend local wedding industry events, join wedding vendor groups on social media, and participate in bridal shows to network with other professionals in the industry.  Don't be shy; everyone benefits from referrals.  Try to find wedding vendors you vibe with or have a similar philosophy.  This will make working at an event so much easier by working with vendors you enjoy.

So there you have it, booking more clients this wedding season is all about providing excellent customer service, showcasing your creativity and expertise, and building relationships with your clients. By following these tips, you’ll be on your way to creating beautiful floral arrangements that will make your clients’ special day unforgettable. Good luck, and happy wedding season!



Are you tired of managing your floral business the old-fashioned way? Want to impress your clients and streamline your workflow? Look no further than Curate.co's powerful floral management software. With Curate, you'll capture your clients' attention with stunning proposals, pique their interest with a seamless user experience, create a desire for your services with effortless communication and collaboration, and prompt them to take action with easy payment options. Say goodbye to paperwork and hello to more time to do what you love - creating beautiful floral arrangements. 

Sign up for Curate's free trial today and discover how it can transform your business!

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Tags: Florist Websites, Small Business Sally, Established Ed, florists, floral software


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