Sliders. Sriracha. Matcha. Mini desserts. Flower flavors. Coconut. The list of food fads over the years can go on and on. The truth is, however, that predicting food fads is nearly impossible, especially in regions where culinary traditions don't matter very much and well-travelled diners demand innovative dining experiences. Additionally, while food fads used to start at the top, in fine dining restaurants, and work their way down into casual dining, limited-service restaurants, and retail, they're now evolving from every segment of the food industry. Furthermore, social media sites, especially Instagram, have been breeding grounds for food fads designed to go viral.
It's tempting to try to keep up with every new food fad that comes along as a means of maintaining a strong flow of business. But, as fickle as these dishes are, it's not a wise business move to create your custom menus based on what is most popular on all of the catering blogs. However, while keeping up with the food fads can be a mistake, keeping up with the food trends is something that will help sustain your catering business. A trend is something like healthy eating that gains momentum, whereas a fad is something we’ve enjoyed fleetingly, like cupcakes, cronuts or macarons. Popular dishes will not remain constent--turmeric lattes and coconut water are almost shorthand for clean eating--but the broader trend they indicate are an interest in health, which is something with longer lasting power. It's important to take a look at the "in" dishes and ingredients are saying about people generally.
Today we're looking at four catering trends that are sure to help your catering business thrive no matter what food fads come along.
Destination-specific food is a huge trend that can allow your chefs to flex their creative muscles when developing the menu for an event. Moreover, using local ingredients conveys health and better taste and offers great marketing potential on menus.
Using catering software like Curate can help your business continue to grow beyond the fads and trends of the industry. Request your invitation to be a Founding Member now.